The 9 quiz questions
Question 1 : What is the marketing technique that uses word-of-mouth called?
Possible answers:
- Marketing sensoriel
- Marketing viral
- Marketing de masse
- Marketing direct
Explanation: Viral marketing relies on spontaneous sharing between consumers, like a video that "goes viral" on social media.
Question 2 : Which brand uses the slogan "Because you're worth it"?
Possible answers:
- Lancôme
- Chanel
- Dior
- L'Oréal
Explanation: L'Oréal has used this slogan since 1973. Created by Ilon Specht, it symbolizes self-esteem and accessible luxury.
Question 3 : What does the acronym SEO mean in digital marketing?
Possible answers:
- Search Engine Optimization
- Strategic Email Outreach
- Social Engagement Online
- Sales Executive Officer
Explanation: SEO (Search Engine Optimization) refers to optimizing a website to improve its ranking on Google and other search engines.
Question 4 : Which American advertising event is the most watched each year?
Possible answers:
- Le Super Bowl
- Le Black Friday
- Les Oscars
- Les Grammy Awards
Explanation: The Super Bowl attracts over 100 million viewers. Ads aired during the game cost millions of dollars for 30 seconds.
Question 5 : What do you call an influential person paid to promote products on social media?
Possible answers:
- Community manager
- Brand ambassador
- Influenceur
- Content creator
Explanation: An influencer is a social media personality who monetizes their audience by promoting brands to their followers.
Question 6 : What color is traditionally associated with promotions and sales?
Possible answers:
- Red
- Blue
- Green
- Yellow
Explanation: Red is the color of promotions because it attracts attention, creates a sense of urgency, and stimulates the buying impulse.
Question 7 : What marketing tool analyzes Strengths, Weaknesses, Opportunities, and Threats?
Possible answers:
- BCG Matrix
- SWOT Analysis
- Porter's 5 Forces
- PESTEL Analysis
Explanation: SWOT analysis (Strengths, Weaknesses, Opportunities, Threats) is a strategic tool for evaluating a company's market position.
Question 8 : What is the strategy called of setting a low price to attract customers and then increasing it?
Possible answers:
- Skimming price
- Psychological price
- Loss leader price
- Premium price
Explanation: A loss leader involves selling a product at a very low price, sometimes at a loss, to attract customers who will buy other products.
Question 9 : Which fast-food brand is associated with Ronald McDonald the clown?
Possible answers:
- KFC
- Wendy's
- Burger King
- McDonald's
Explanation: Ronald McDonald has been McDonald's mascot since 1963. He is one of the most recognized advertising characters in the world.
